Episode 666 | Entering a Competitive Market, Books for SaaS Founders, and More Listener Questions with Derrick Reimer

In episode 643, Rob Walling chats with fan favorite Derrick Reimer, the founder of SavvyCal, as they answer listener questions. They cover topics ranging from idea validation in competitive spaces to book recommendations to development strategies for non-technical founders. Episo … | Continue reading


@startupsfortherestofus.com | 11 months ago

Episode 665 | How to Find More “Best Fit” Customers for Your SaaS

In episode 665, Rob Walling chats with Georgiana Laudi, who is the co-author of the new book, Forget the Funnel. They dive deep into key concepts from the book, including specific Jobs-to-be-done interview examples and how to apply these insights to your marketing strategy. They … | Continue reading


@startupsfortherestofus.com | 11 months ago

Episode 664 | The Challenges of Horizontal SaaS, Adding Services to a SaaS, and More Listener Questions

In episode 664, join Rob Walling for a solo adventure where he answers more listener questions. These questions range from positioning a new SaaS product with many use cases to consumption vs. seat-based pricing and managing your time as a single parent. Episode Sponsor: Find you … | Continue reading


@startupsfortherestofus.com | 11 months ago

Episode 663 | 5 Insights SaaS Founders Should Know About A.I. (Ignore at Your Peril)

In episode 663, Rob Walling and Einar Vollset share five insights SaaS founders should know about the state of AI. They offer a unique perspective by sharing a mental model around the four categories of AI and how to use this to think about the impact on your business. Topics we … | Continue reading


@startupsfortherestofus.com | 11 months ago

Episode 662 | Selling for Five Years of Runway, Profit vs. Revenue Multiples, and More Listener Questions (Rob Solo)

In episode 662, join Rob Walling for a solo listening adventure where he talks through the key factors to consider in an acquisition, whether to sell a business for five years of runway and knowing when to move on from a SaaS app you built. Topics we cover: 1:15 – Switching jobs … | Continue reading


@startupsfortherestofus.com | 11 months ago

Episode 661 | Millions in Revenue As a One-Person Software Company

In episode 661, Rob Walling chats with Mike Perham, the founder of Sidekiq, who is a solo founder doing millions in revenue as a one-person business. If this isn’t unique enough, Sidekiq originally started as an open-source project before he later monetized it by selling features … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 660 | Make Ever-Increasing and Manageably-Sized Mistakes (A Rob Solo Adventure)

In episode 660, join Rob Walling for another solo listening adventure where he talks about the tradeoffs of hiring a team vs. contractors, when to raise funding as a bootstrapper, and the importance of knowing what you are bad at. Episode Sponsor: Find your perfect developer or a … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 659 | Indie Hackers’ Newfound Independence + The SaaS Playbook with Courtland and Channing

In episode 659, Rob Walling speaks with Courtland Allen and Channing Allen, the co-founders of Indie Hackers, to talk about their newfound independence since they are no longer owned by Stripe. For the first half of the episode, they turn the tables and interview Rob about his ne … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 658 | As a SaaS Founder, When Should You Care About Sales Tax?

In episode 658, Rob Walling speaks with Geoff Roberts, co-founder of Outseta, about global sales tax compliance for SaaS founders. Geoff wrote a 4,400 article on the topic about when SaaS founders should care about sales tax not only within their own country but globally, along w … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 657 | Concierge Onboarding, Building a Great Brand, and More Listener Questions

In episode 657, join Rob Walling as he answers more listener questions. Topics range from concierge onboarding to getting higher engagement rates on cold emails. He also covers how to think about balancing product improvements vs. marketing. Topics we cover: 1:00 – Concierge onbo … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 656 | Taste vs. Shipping + Being First vs. Being the Best (A Rob Solo Adventure)

In episode 656, join Rob Walling for another solo adventure, where he revisits a few topics from earlier episodes. These topics range from balancing having taste while shipping consistently to the only two keys to being remembered for something. Topics we cover: 1:39 – What found … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 655 | Seat-Based Pricing, Can Churn Be Too Low? and More Listener Questions (A Rob Solo Adventure)

In episode 655, Rob Walling answers listener questions on enterprise pricing frameworks, validating a business idea, and if it is possible for your churn rate to be too low. Topics we cover:  2:17 – How to avoid login abuse on individual plans 8:12 – How to validate a business id … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 654 | Shipping Every Day for 10 Years with Tom Merritt

In episode 654, Rob Walling chats with Tom Merritt, who is the host of multiple shows, including Daily Tech News, Know A Little More, Sword & Laser, Cordkillers, and more. Tom has more podcasts than anyone I know, and this episode will be a little different since Tom isn’t a SaaS … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 653 | Armageddon Beer, Developing Taste, and What if I Succeed? (A Rob Solo Adventure)

In episode 653, join Rob Walling for a solo adventure where he talks through three topics, including the story of an Armageddon beer, developing taste, and an important question that all entrepreneurs should ask themselves. Episode Sponsor: Find your perfect developer or a team a … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 652 | Mixing No-code with Code, Developer Superpowers, $5k Angel Check, and More Listener Questions

In episode 652, Rob Walling answers more listener questions with Derrick Reimer, the founder of SavvyCal. They cover topics from the most important superpower for developers to the best resources for learning how to code and should you ever mix no-code with code. Topics we cover: … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 651 | From Side Hustle to Full-time & Profitable (with Mike Taber)

In episode 651, Rob Walling catches up with fan favorite Mike Taber, who co-hosted the first 448 episodes of Startups For the Rest of Us. The last time he was on the podcast, Bluetick was still a side hustle. Now, 15 months later, he shares that the app is now profitable, support … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 650 | Building vs. Buying a SaaS, Day Job Constraints, and More Listener Questions

In episode 650, Rob Walling answers more listener questions. We cover topics like how to get more customers while working a full-time job, talking to users when there is a language barrier, and whether to buy vs. build a SaaS product. Topics we cover:  1:59 – Buying a small SaaS … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 649 | Learning to Sell SaaS as a Founder (Book Recommendation)

In episode 649, Rob Walling chats with Pete Kazanjy about his book Founding Sales, which is designed to help SaaS founders learn how to sell as well as how to hire and scale sales. We cover a lot, including objection handling, how to ask for the sale, and mindset shifts you need … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 648 | Competing with a Non-Profit, Driving Traffic to A Landing Page, and More Listener Questions

In episode 648, join Rob Walling for a solo adventure where he answers a bunch of listener questions. Some topics covered include competing against a nonprofit, validating step 1 app marketplace businesses, and driving traffic to idea validation landing pages. Topics we cover:  2 … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 647.5 | Bonus Episode: TinySeed Application Q&A Livestream

In this bonus episode, we are playing back the audio from yesterday’s TinySeed Application Q&A livestream. The TinySeed team (Rob Walling, Tracy Osborn, and Alex McQuade) answers questions from the audience about the application process. TinySeed is a year-long, remote accelerato … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 647 | Equipping Sales & Support With Critical Product Knowledge As You Grow

In episode 647, Rob Walling chats with Whitney Deterding about product marketing and how to equip sales, support, and your entire team with critical product knowledge as you grow. We dive into how to communicate all aspects of your product, from individual features to benefits an … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 646.5 | Bonus Episode: A Big Change to MicroConf

In this bonus episode of Startups For the Rest of Us, we realized that we have never talked about the refocusing of MicroConf US and MicroConf Europe and growing our extended hallway track to focus on helping founders build more connections. Since we started the event in 2011, we … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 646 | Building a Recurring, Annual Price Increase Into Your SaaS

In episode 646, Rob Walling catches up with James Kennedy, the founder of ProcurementExpress, about James’s unconventional approach to price increases. Every year, James does an annual price increase across the board. He talks about how he communicates it to both leads and custom … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 645.5 | Bonus Episode: Mastermind Matching Applications Are Open

Mastermind Matching applications are now open.  Whether you are in the process of validating your SaaS idea and looking for product-market fit to finding a scalable marketing channel, or maybe you are looking for an extra dose of accountability and support as you grow the company … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 645 | Anti-Bro, Nuanced Thinking, and Being Good vs. Being Great (A Rob Solo Adventure)

In episode 645, join Rob Walling for a solo adventure where he covers whether bootstrapping is the anti-bro movement, the difference between working with someone good vs. someone great, and the rise of outrage culture on social media and how that doesn’t leave much room for nuanc … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 644 | Buying Back Your Time with Dan Martell

In episode 644, Rob Walling chats with Dan Martell about founder productivity, delegating, and the difference between being effective and efficient. Dan also shares the key frameworks from his first book, Buy Back Your Time, which was released this week. Topics we cover:  2:40 – … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 643 | Feature Flags, Impostor Syndrome, and More Listener Questions with Derrick Reimer

In episode 643, Rob Walling chats with fan favorite Derrick Reimer, the founder of SavvyCal, as they answer listener questions. They cover topics ranging from SaaS feature flags to communicating product needs to a technical founder and combating imposter syndrome. Episode Sponsor … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 642 | The Pros and Cons of Building a No-Code MVP

In episode 642, Rob Walling chats with Tara Reed, who is the founder of Apps Without Code. We talk about her journey getting into no-code, bootstrapping Apps Without Code to $5M ARR, and the decision she made last year to throttle growth to become more profitable. In our conversa … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 641 | Dealing with High Churn, Rolling Out an MVP, and More Listener Questions

In episode 641, join Rob Walling for a solo adventure as he answers more listener questions. Topics covered range from dealing with high churn when your tool is project-based, what product feedback to listen to in the early days, and when to hire project-level thinkers vs. task-l … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 640 | Hot Take Tuesday: Recession and Bootstrappers, ChatGPT, Twitter Drama

In episode 640, join Rob Walling, Einar Vollset, and Tracy Osborn for Hot Take Tuesday, where they analyze and discuss some of the latest news. We dig into ChatGPT, the new tool everyone is talking about from OpenAI. We also discuss Elon Musk acquiring Twitter and the drama aroun … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 639 | The Secret Sauce to Building Happy, Motivated Teams

In episode 639, Rob Walling chats with Andrew Berkowitz, the co-founder and CEO of Suggestion Ox, about the secret sauce to building happy, high-performing teams and how we as founders need to unlearn some of the strict policies that have been in place for hundreds of years. Sugg … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 638 | How to Generate Startup Ideas (Plus 8 Ideas You Can Steal)

In episode 638, Rob Walling chats with Justin Vincent about how to generate startup ideas. They share 8 startup ideas in this episode along with Justin’s approach for coming up with thousands of startup ideas. Topics we cover:  1:58 – Coming up with SaaS ideas 3:51 – Transcriptio … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 637 | B2B vs. B2C, Hiring for Sales, and Bootstrapping a 2-Sided Marketplace

In episode 637, join Rob Walling for another solo adventure as he answers a handful of listener questions. Topics covered range from hiring your first salesperson and acquiring a web app to dealing with the fear of having your idea copied and why bootstrapping a two-sided marketp … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 636 | A Customer-Led Approach to Driving More Recurring Revenue

In episode 636, Rob Walling chats with Claire Suellentrop about the new book she co-wrote with her co-founder, Georgiana Laudi. The book is called Forget the Funnel: A Customer-Led Approach to Driving Predictable Recurring Revenue. Gia and Claire have run a consulting firm for th … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 635 | Where Are They Now? Catching up with TinySeed Tales’ Tony Chan

In episode 635, Rob Walling catches up with Tony Chan, the co-founder of CloudForecast, an AWS cost monitoring tool. Tony shared his victories, challenges, and failures in TinySeed Tales Season 3. It has been over eight months since we recorded the final episode. In this episode, … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 634 | Naming Your Startup, Tapping Out a Niche, and Licensing Your IP

In episode 634, join Rob Walling for another solo adventure where he answers listener questions on topics ranging from naming your startup to initial aha moments and how to know if you have tapped out a specific niche. Episode Sponsor: Find your perfect developer or a team at Lem … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 633 | Building SaaS Plus a Two-Sided Marketplace

In episode 633, Rob Walling chats with Matt Wensing, the founder of Summit. Matt is no stranger on the podcast. And we talk about Matt’s decision to change Summit’s brand positioning and the far-reaching impact on his business. Episode Sponsor: Find your perfect developer or a te … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 632 | Hot Take Tuesday: Figma Exit, Side Project Distraction, No Code Dogma

In episode 632, join Rob Walling and Einar Vollset for Hot Take Tuesday, where they analyze and discuss some of the latest news. Some topics covered include the Figma exit, side project distractions, no-code apps, and more. Episode Sponsor: Find your perfect developer or a team a … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 631 | Re-writing Your Codebase, Stair Stepping, and Difficult Founder Decisions

In episode 631, join Rob Walling for a solo adventure as he answers listener questions on topics ranging from when to rewrite your codebase to founder salaries and balancing your founder vs. developer mindset. Episode Sponsor Find your perfect developer or a team at Lemon.io The … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 630 | Approaching $1M ARR as a Niche SaaS Founder

In episode 630, Rob Walling chats with Jonathan Weinberg, who is the founder of Builder Prime, a CRM software for home improvement contractors. We chat about how he came up with the idea for Builder Prime, getting early traction, and finding product-market fit. Topics we cover:  … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 629 | TinySeed Tales s3e6: Looking Ahead to $1M ARR

In the final episode of TinySeed Tales Season 3, Rob Walling checks in with Tony Chan of CloudForecast. They reflect on some of the most prominent challenges and milestones that the business has faced over the last year. Topics we cover:  1:31 – Tony reflects on attending his fir … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 628 | The 5 P.M. Idea Validation Framework

In episode 628, join Rob Walling on a solo adventure where he dives into his newest framework. The 5 P.M. Idea Validation Framework is a helpful way to evaluate different startup ideas through a set of criteria to gauge the size of the opportunity. Want to download the PDF versio … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 627 | TinySeed Tales s3e5: Meeting the Co-Founder

In the penultimate episode of TinySeed Tales Season 3, Rob Walling checks in with Tony Chan of CloudForecast. Tony shares some recent big wins, including hiring a senior engineer. We also meet Tony’s cofounder, Francois Lagier, for the first time. Topics we cover:  1:49 – The sto … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 626 | Scratching an Itch, Launching a Free SEO Tool, and Growing to $18k MRR

In episode 626, Rob Walling chats with Nick Swan, the founder of SEOTesting.com. SEOTesting helps SEO professionals and agencies automate the reporting of page updates and changes. Nick originally launched it as a free tool under a different name. In this episode, we cover when N … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 625 | TinySeed Tales s3e4: Doubling MRR

In the fourth episode of TinySeed Tales Season 3, Rob Walling checks back in with Tony Chan of CloudForecast. Tony shares that they’ve doubled their MRR in the last couple of months, and it feels like he has unlocked a cheat code. Topics we cover:  2:02 – What’s changed since the … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 624 | Moving from Free to Paid, Prioritizing Marketing vs. Development, and More Listener Questions

In episode 624, join Rob Walling for a solo adventure as he answers some listener questions on topics ranging from customer interviews to transitioning from a free to a paid product and prioritizing marketing vs. development. Topics we cover:  2:11 – What episodes should I start … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 623 | TinySeed Tales s3e3: Paternity Leave

In the third episode of season 3 of TinySeed Tales, Rob Walling checks in with Tony Chan of CloudForecast to see how he is faring since his co-founder is now on paternity leave. During this time, Tony shares a big win along with dealing with some hiring and growth setbacks. Topic … | Continue reading


@startupsfortherestofus.com | 1 year ago

Episode 622 | Making Hard Product Decisions & Growth vs. Profitability with Derrick Reimer

In episode 622, join Rob Walling and fan favorite Derrick Reimer, the founder of SavvyCal, as they discuss topics like balancing profitability versus growth and deciding which features to build and not. They chat about some specific features that Derek has decided to build, those … | Continue reading


@startupsfortherestofus.com | 1 year ago