Beat the Clock

If you don't think your performance is sharply rhythmic throughout the day—or that timing matters— consider the results of 26,000 corp... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Safety in a Box

Customers' values have changed, and so has their definition of "quality," according to the travel and hospitality journal Skift . Sk... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Americans and the Media: Disappointment and Distrust

Most Americans expect the media to inform them, but a majority (58%) think it's harder than ever to rely on the media for objective news,... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Washington

CLOSE UP - KAY surrounded by the men. She winces... hesitates... clearly unsure about stating her decision. KATHARINE GRAHAM Yes... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Ad Nauseam

The oblique paradox of propaganda is that the lie in the throat becomes, by repetition, the truth in the heart.  — John Grierson... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Facing Facts

The greatest American superstition is a belief in facts. — Hermann Keyserling Facebook is countering fake news by downgrading ... | Continue reading


@blog.themightycopywriter.com | 6 years ago

The Empire Strikes Back

Ad blockers may appear the victors, but publishers are fighting back, "taking silent anti-ad-blocking measures," according to TechCrunch... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Time

Time isn't the main thing. Its the only thing. — Miles Davis My home sits across the street from the original campus of NIST , wh... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Did You Know Dashiell Hammett was Once a Copywriter?

Tuberculosis compelled Dashiell Hammett to quit his job as a Pinkerton detective in 1921. Seeking less strenuous work, he enrolled ... | Continue reading


@blog.themightycopywriter.com | 6 years ago

How Copywriters Leverage the "Endowment Effect"

A study by Nobel Prize-winning psychologist  Daniel Kahneman shows we overvalue the things we own—an emotional bias he calls the "endow... | Continue reading


@blog.themightycopywriter.com | 6 years ago

What Happened?

A bombshell not unlike Fire and Fury hit bookstores 40 years ago. Elvis: What Happened? , based on interviews with three of the rock ... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Hedging

"Lead-gen leaders" are twice as likely to use a multi-channel approach as "mainstream companies," according to a survey of 1,000 B2B mar... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Authority versus Authenticity

For sheer magnetism, nothing matches authority.  B2B brands that show authority attract customers with ease, and always will: they're in a... | Continue reading


@blog.themightycopywriter.com | 6 years ago

An Association Fights "the Enemy at Home"

During World War I, the newly formed American Social Hygiene Association campaigned to arrest the spread of venereal disease, an incu... | Continue reading


@blog.themightycopywriter.com | 6 years ago

A Book for Every Man

When the US joined World War I, the American Library Association launched a fundraising campaign designed to provide troops leisure-time... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Public Enemy Number One

Banner blindness is lead-gen's Public Enemy Number 1. Ad blocking  may be copping all the headlines; but if your ads don't arrest p... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Fond Memories of a Forgotten Industry

If you want to know where the future goes to be seen, look here. ― Charles Pappas Charles Pappas, reporter for Exhibitor , has... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Free College for Everyone

Anyone can go in, but it is not everyone who can go out. ― Charles Dickens, Little Dorrit Bernie Sanders  only says free coll... | Continue reading


@blog.themightycopywriter.com | 6 years ago

These are the 10 Most Bizarre Crimes Ever Committed by an Association Executive

NOTE: The confessions below are transcribed from official police files. "We spent our marketing money on digital ads." "Yeah, w... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Why Being a Bore Will Wreck Your Career

It is vain to do more with what can be done with less. ― William of Occam "Don't be a bore," says 17th-century Jesuit  Baltasar ... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Art Depreciation

The art-show blabbermouth peeves me. He knows why every artist chose his subjects, what he intended by painting them, and where he ul... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Darkest Hour

England's policy of "appeasement"―letting Hitler grab neighboring lands with impunity―provides the backstory of Darkest Hour , the new b... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Welcome to Perfection

There is no perfection, only beautiful versions of brokenness. ― Shannon L. Alder B2B marketers who rent prospect names have a... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Spreading the Light

There are two ways of spreading light: to be the candle or the mirror that reflects it. — Edith Wharton In the early 1920s, Pro... | Continue reading


@blog.themightycopywriter.com | 6 years ago

The Real Reason 'Bewitched' was Cancelled

Democracy means that my ignorance is just as good as your knowledge. — Isaac Asimov I've had it with the truthies, trash and ... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Butcher's Bible

Democratic theories of government in their modern form are based on dogmas of equality. — Madison Grant Madison Grant was a New Yo... | Continue reading


@blog.themightycopywriter.com | 6 years ago

From Here to Eternity

As it liberated Rome in June 1944, the US Army came upon the American philosopher George Santayana , missing from his adopted homeland... | Continue reading


@blog.themightycopywriter.com | 6 years ago

War on Words

It's a beautiful thing, the destruction of words. ― George Orwell, 1984 Two decades ago, two child development specialists tracke... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Killing Marketing: Dead on Arrival

I'm a fan of Joe Pulizzi, coauthor with Robert Rose of the new 260-page book Killing Marketing .  So I wish I could recommend it. I c... | Continue reading


@blog.themightycopywriter.com | 6 years ago

2017: Year of Bunco

Never attempt to win by force what can be won by deception. ― Niccolò Machiavelli 2017 ― a year which will live in infamy ― will be... | Continue reading


@blog.themightycopywriter.com | 6 years ago

The Gift of Spam

One never-ending thread throughout the posts on Goodly is the link between persuasion and clarity .  So it's ironic when spammers le... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Why are Events Attracting Publishers?

While events are no easy money , publishers are onto them like white on rice. Digiday reports that Forbes , in a move "symptomati... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Events No Easy Money

Disneyland is a work of love. We didn't go into Disneyland  just with the idea of making money.  — Walt Disney Publishers find eve... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Can Your Brand be Amazoned?

A year-old startup is killing it by selling web cameras on Amazon for 90% less than its competitors,  The New York Times reports. ... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Homo Motivatious

I'm not here to be average. I'm here to be awesome. — Anonymous Unless you're from Alabama, you know other human species be... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Prediction: In 2018, Resistance Will Become a Competitive Advantage

In May, I suggested more brands would seek to differentiate themselves by publicly resisting Trump . I'm going on record to predict th... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Perrenials

Now every man may be his own statue. – Jeremy Bentham We hear much about Millennials; little about Perrenials. That's about to... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Ads Need Instant Meaning to Register

If a sign is not necessary, then it is meaningless. — Ludwig Wittgenstein A fundamental law of advertising—a law too often... | Continue reading


@blog.themightycopywriter.com | 6 years ago

More on James' Hierarchy

A colleague asked me to rate his organization's events on the 5-point scale I proposed earlier this week. The events are among the ... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Advice to CES: Add a Super Keynote

The producers of North America's largest B2B event, CES, are in the hot seat . Seems they neglected to include any women in the li... | Continue reading


@blog.themightycopywriter.com | 6 years ago

13 Email Marketing Don'ts

My clients are nonplussed by spam traps.  Me, too. Spam traps catch legitimate emails—even personal ones—routinely.  There are ... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Think Small

You've heard of a Volkswagen . But a Volksempfänge r ? The Volksempfänger ("People's Radio") was introduced in Germany in 1933 upon de... | Continue reading


@blog.themightycopywriter.com | 6 years ago

James' Hierarchy

Like gourmands, event attendees crave a "5-star" experience, and event producers should want to deliver one. But how do you define a ... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Bye, Bye, Ancien Régime

Kings, aristocrats, tyrants, whoever they be, are slaves  rebelling  against the sovereign of the earth, which is the human race. ... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Is Your Copy Ducky?

There once was an ugly duckling . And if  you read to the end, you'll learn how he dealt with his handicap. But first, let me ... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Natural Born Artists

In November, I rode in a car to the top of one of nature's wonders , Arizona's 9,200-foot high Mount Lemmon, only to encounter, of all ... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Marketing Misfires are Maddening

Old-line retailers are deluging holiday shoppers with irrelevant emails this season, The Wall Street Journal reports. Among other misf... | Continue reading


@blog.themightycopywriter.com | 6 years ago

Not Our People

Hidebound execs often don't grasp why you'd recommend  multichannel marketing . They project their own media habits onto customers. ... | Continue reading


@blog.themightycopywriter.com | 6 years ago