Whether you’re a B2B or B2C brand, marketing thought-leaders are constantly saying that personas are the foundation to a successful content marketing strategy. The benefits of creating persona-targeted content is that you are better able to address buyer pain points at each stage … | Continue reading
What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Whether you’ve recently become the manager of a content marketing team or just need to brush up on your skills, it’s good practice to be in the loop so you can keep your team run … | Continue reading
Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. Finding highly-talented freelance writers, designers, or video producers can be a huge time-saver … | Continue reading
By 8 a.m. every morning, chances are pretty good your inbox is flooded with emails about content marketing. There are so many great tips, tricks, and guidelines in the marketplace that it’s hard to know where to begin short of deleting everything and starting from square one—and … | Continue reading
When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again. The same principle applies to social media content, only instead of riding on the paveme … | Continue reading
As marketers look at the American population, there are four living generations for them to address. This four-infographic series is designed to give a quick glimpse into what makes each of these generations tick. Traditionalists are the parents of Baby Boomers, grandparents of G … | Continue reading
Mastering the Creative Brief Shocking as it may seem, many creative marketing projects get kicked off without strong strategy to back its execution. At best, many of these projects have an ambiguous scope with vague expectations between the client and the talent. The outcome – an … | Continue reading